From Lionel Barber’s letter to FT staff outlining digital-first strategy:
“My visit to Silicon Valley last September confirmed the speed of change. Our competitors are harnessing technology to revolutionise the news business through aggregation, personalisation and social media. Mobile alone, for example, now accounts for 25 per cent of all the FT’s digital traffic. It would be reckless for us to stand still.
“Of course, we must stick to the tested practices of good journalism: deep and original reporting based on multiple sources and a sharp eye for the scoop. But we must also recognise that the internet offers new avenues and platforms for the richer delivery and sharing of information. We are moving from a news business to a networked business.”
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gabrielthibodeau said:
As someone writing for a company based in the Bay, this rings true, true, true.
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movabletypenyc posted this